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As your business opens its doors to a fresh new year, it pays dividends to do a little spring cleaning. You may well have faced a seriously unhinged year of business, with the pandemic overstaying its welcome and putting its feet up on your business, like a coffee...

A POS system, or point of sale system, is a payment collection and business management solution, ideal for almost any physical retail or service business. If you’re a customer-facing business that’s reliant on physical payment collection, setting up a professional POS...

A full spectrum of social media marketing is never complete without involving Facebook ads for your salon. For any social media native or competent user, salon Facebook marketing ads should be a breeze. A measured and tactical Facebook marketing strategy will wield...

BetterHQ has touched down! We’ve rebranded Better Bookings to better serve our customers and provide a full service ­– it’s now a one stop shop for your appointment-based business. As Adam Lever, founder of BetterHQ and Better Clinics said on BetterHQ: “As many of the...

Is your business based on collecting bookings? Do you want to entice more hesitant potential customers to book your services? Do you need more cashflow? Of course you do. Some of the biggest factors in collecting more bookings and growing your business are actually...

If your small business venture is reliant on customers making bookings or appointments, you’d better get savvy with social media. It’s imperative in this day and age to be completely present online to boost your bookings. Harnessing the titanic power of social media...

Livestreaming online classes has fast become a realistic and profitable mode of service delivery for businesses across the country, and indeed the globe. The world has shrunk, the technology has advanced and most importantly, the general population has become...

Once you’ve factored all the setup costs, marketing, sales efforts, time, wages and more, you may find that the cost for you to acquire a single customer will be surprisingly large. The cost to keep one, on the other hand, is impressively small.

Professionalism doesn’t just mean being good at your job. You may well be a front running candidate for ‘Ink Master’ when it comes to your epidermal artistry, but are you running your studio with the same effectiveness? To run a successful tattoo business, skill with...

Maybe you already have a solid social media presence. Or perhaps you’re doing the bare minimum to be ‘seen’ on social media. No matter your level of engagement, these excellent (and free!) platforms can add some serious oomph to your business’ marketing game if you...