It is often said that your website is the best employee you have ever had – it provides sales, marketing and customer service 24/7 without requiring pay, breaks or sleep.
Online booking software is the same. With such a booking system it is essentially like having a secretary taking bookings, receiving payments and filling up your diary ceaselessly and without error or delay.
Think of not only the increased 24/7 benefits over real staff, but also of the incredible savings you will make on employee wages. Better yet, your customer base will grow without you even paying attention and they will respond very positively to round the clock, one touch bookings on their own time without even needing to place a call.
Simplicity drives bookings
People can be lazy, people can be shy, people can get distracted. Use these traits to your advantage!
The decision to make a booking – or make a booking with you can actually be more of a fleeting whim than you may think. When a potential client is scrolling through their google search results looking for a service like yours, you are not the only business they are looking at.
If you are the first one with an easy straightforward low contact method of making a booking with, you will have a supreme advantage over those who rely on phone, email or social media.
Single and accurate source of truth
The accuracy and speed of bookings is a very important aspect of running a smooth and profitable booking-based business.
If you rely on emails, phone calls, social messages, drop ins, calendar reminders or any periphery mode of communication you are putting your business at risk. If you have multiple sources of information, especially ones like email which require consistent monitoring and then manual scheduling.
Missed clients, lack of clarity, forgetfulness, double bookings – all common problems which can occur if you aren’t running your business on booking software.
With modern online booking software you have one source of truth, in real time, completely up to date and free from error. Seeing your day at a glance and trusting you have missed nothing is priceless when it comes to your day to day operations.
Oh the productivity…. It may seem quite manageable handling bookings through various legacy channels. And let’s be frank – it’s not the end of the world that’s for sure.
But do you have any idea how much this interrupts and throws off your day? Being ‘in the zone’ and only concentrating on money making aspects of your business is the key to success. The primary headspace should be cutting out all the garbage admin you do everyday without thanks or payoff.
Collating requests, taking time away from your real work, checking your mail, taking calls and the constant stress something may have been missed is entirely unnecessary.