Marketing doesn’t have to be complicated—or expensive. With tools like email and SMS built right into BetterHQ, you can connect with your customers instantly, promote your products or services, and drive more sales—all from the same platform you use to run your business.
Whether you’re running a retail store, salon, or service-based business, this guide will show you how to make the most of BetterHQ’s email and SMS features to build stronger customer relationships and boost revenue.
Why Use Email and SMS for Marketing?
Email and SMS are two of the most effective ways to reach your customers directly:
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Email marketing is perfect for newsletters, special offers, and updates. It’s cost-effective and works well for promotions that include visuals or more detailed messaging.
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SMS marketing offers immediacy and higher open rates. It’s ideal for flash sales, appointment reminders, or limited-time promotions.
Used together, they help you stay top-of-mind with your customers—and drive repeat business.
What You Can Send with BetterHQ’s Email and SMS Features
With BetterHQ, you can easily send:
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Promotions and discounts – Boost sales during slower periods or seasonal events.
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New product or service announcements – Let your customers know what’s new.
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Appointment reminders – Reduce no-shows and keep your schedule full.
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Loyalty rewards or referral programs – Encourage repeat visits and word-of-mouth marketing.
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Thank you messages – Show appreciation after purchases or bookings.
Everything can be tailored to fit your brand—and sent to the right audience at the right time.
Target the Right Customers with Smart Segmentation
Not every customer needs the same message. BetterHQ lets you segment your customer base using filters like:
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Visit history
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Purchase frequency
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Service types
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Location or store branch
This means you can send personalised campaigns that feel relevant, not random—helping to increase open rates, clicks, and conversions.
Quick Tips for Creating Effective Campaigns
Whether you’re writing an email or SMS, here are some best practices:
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Keep it clear and concise – Get to the point quickly.
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Include a call to action – “Book now”, “Shop now”, or “Claim your offer”.
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Use personalisation – Add the customer’s name or mention past purchases.
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Make it mobile-friendly – Most customers read on their phones.
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Send at the right time – Think about when your customers are most likely to engage.
And always review your message before sending—you want it to reflect your brand in the best way.
How BetterHQ Makes It Easy
You don’t need a separate tool or platform—BetterHQ has built-in email and SMS capabilities that are simple to use. You can:
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Create and send messages directly from your dashboard
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Send to all customers or a selected group
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Track delivery status and engagement
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Manage your promotions alongside bookings, sales, and payments—all in one place
It’s marketing made easy, and it’s designed to help you grow.
Connecting with your customers doesn’t have to be time-consuming. With BetterHQ’s email and SMS features, you can promote your business, drive engagement, and encourage repeat visits—all without leaving your POS.
Start sending smarter messages today—your next sale might just be one text away.